CUPERTINO, Calif.–(BUSINESS WIRE)–Aug. 16, 2001

DIRECTV Broadband has earned distinction for being the first residential DSL provider to offer a plug-and-play model of DSL, for its award-winning, proprietary gateway, and for being the first residential DSL provider to offer enhanced services such as the Connect & Protect(TM) home networking package to its customers.

As part of the marketing campaign, new customers will receive the first three months of service at the introductory price of $19.99 per month. Following the introductory period, the pricing returns to the regular $49.99 per month.

“With this lawsuit we are sending Mr. Rosenberg a very clear message: using an illegally modified access card to receive DIRECTV programming is stealing and it violates federal law,” said Larry Rissler, vice president of Signal Integrity for DIRECTV, Inc. “We have the transcript of the program and Mr. Rosenberg’s brazen comments on national television of stealing DIRECTV programming were a clear admission of wrongdoing.”

About DIRECTV Broadband, Inc.

Building upon the “FEEL THE JOY(TM)” theme of DIRECTV’s current marketing campaigns, DIRECTV Broadband, Inc., announced today the launch of its first integrated advertising campaign including a national television commercial for the DIRECTV DSL(TM) service. Coupled with an upcoming launch of a nationwide retail sales program, the advertising campaign makes an aggressive effort by the high-speed Internet company to establish itself as one of the leading nationwide providers in the industry. DIRECTV Broadband, formerly known as Telocity, was acquired by Hughes Electronics Corp. (NYSE: GMH) in April of this year.

“Frankly, as a member of the media, we were shocked at Mr. Rosenberg’s reckless and irresponsible comments,” Rissler added. “He was encouraging consumers to steal copyrighted broadcasts, such as programming owned by Viacom, the parent company of CBS/Infinity, which owns WFAN.”

DIRECTV DSL(TM) will be promoted in national and local market television, local market radio commercials, direct mail, and e-mail campaigns.

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