DirecTV is the Gift That Keeps on Giving

June 30th, 2007

All service providers give you a free satellite TV system when you sign onto one of their extended programming service contracts, with the exception of DirecTV, which also gives you a free digital camera, along with a free Hughes satellite TV system. DirecTV doesnt charge you any extra for the free Sirius satellite radio programming, that you can get in your programming package when you join their family of TV viewers.

DirecTV doesnt charge you any fees for upgrading your programming package and your Hughes receiver, if you should choose to do so at any point. The list of things that sets DirecTV apart from all the other service providers in both cable and satellite programming just goes on and on, because DirecTV has set the new standard in the TV programming industry.

Isnt it nice when these to things fall together just right and you get a good deal that your friend or loved one is truly surprised and happy with and it shows when they make use of your gift time and time again in their day to day life? Or even better yet, when it turns out to be useful and appreciated by a family, or group of friends or loved ones?

If you read the promotional material that all the TV programming services put out for public consumption, they will all like you to believe that they are the number one choice for the viewing public. Their facts and statistics just dont reflect that though, in the way that the statistics on DirecTV do. J.D.Power and associates has recognized DirecTV for the last five years in a row, for their stellar record in overall customer satisfaction.

Thats still not all either, because if they want to have more than one TV connected to DirecTV satellite programming, they get enough Hughes receivers for up to four separate TVs at no extra cost. Now other friends and family members can share in the great DirecTV satellite TV programming that you have given them.

“When two cable companies merge, you only care about the national market,” says Blair Levin, an analyst at Legg Mason and a former top Federal Communications Commission official. “But when two direct competitors merge, you are talking about local markets.”

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They want to provide as much as they can for their TV viewing family. They also provide their customers with name brand Hughes electronics equipment, which they also have to pay extra for and for the same reason that they want to do more for those who choose them for their satellite TV programming services.

Big cable mergers have been approved before, but there’s one critical difference this time: The land-based cable operators don’t compete against one another. By contrast, EchoStar and DirecTV compete in every market in the country, providing two alternatives to local cable; approve the merger and suddenly there’s only one competitor to cable.


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