Byline: STACI D. KRAMER

Let’s take a quite extreme example of this. If you were to buy a house on the very day that a crash happens where you just paid the absolute maximum possible price for the property and within hours the bubble is burst and the price of your property is halved. Most people would consider this to be an absolute disaster and in a sense they would be correct but let’s take this scenario and look at it from another side to get from point of view.

With spring training underway and opening day just around the corner, DirecTV is launching a new marketing campaign this week aimed at reminding New York Yankees fans at Cablevision addresses that DBS is still their only option for the Yankees Entertainment & Sports Network.

At the start of its second baseball season in business, YES has yet to make its way onto Cablevision’s systems, cutting the network off from roughly half of its New York audience. Neither is willing to budge from its initial position - YES, that it should be on expanded basic at a cost of about $2 per subscriber, or Cablevision, that YES should be a premium channel - for there to be any real hope that the situation will change in time for this season.

But analysts wonder how much DirecTV has to gain from an expensive campaign this time around, given that most of the fans willing to switch probably did so last year.

posted by Administrator at 12:19 pm & filed under DirecTV |