Echostar’s Rerun Bid - for DirecTV - Company Business and Marketing
June 30th, 2007
All of the satellite service providers have basically the same programs to offer you in their programming packages, with the exception of DirecTV, which has exclusive rights to some sports channels that you can only get from them. They cost them substantially more money to carry, but the management at DirecTV feels that it is not enough to provide what all the other service providers carry.
All service providers give you a free satellite TV system when you sign onto one of their extended programming service contracts, with the exception of DirecTV, which also gives you a free digital camera, along with a free Hughes satellite TV system. DirecTV doesnt charge you any extra for the free Sirius satellite radio programming, that you can get in your programming package when you join their family of TV viewers.
DirecTV doesnt charge you any fees for upgrading your programming package and your Hughes receiver, if you should choose to do so at any point. The list of things that sets DirecTV apart from all the other service providers in both cable and satellite programming just goes on and on, because DirecTV has set the new standard in the TV programming industry.