HBO and DIRECTV Offer “Spotlight on HBO Originals” to All DIRECTV and PRIMESTAR By DIRECTV Customers
January 5th, 2008
Three-Day Free Showcase of Critically-Acclaimed HBO Original
HBO/Spotlight Sweepstakes Rules: No purchase or new subscription necessary. See Official Rules for details. Open only to U.S. residents 18 or older who are DIRECTV or PRIMESTAR By DIRECTV subscribers as of 11/25/99. Void where prohibited.
” DIRECTV is committed to offering the most compelling music programming to our customers. This exclusive concert presentation of an artist of Sting’s magnitude and timeless appeal exemplifies this commitment,” said Susan Collins, senior vice president, Marketing. “Our customers have shown us tremendous support during the past year and our DIRECTV(R) FREEVIEW(R) event series is our way of thanking them and letting them know how much we appreciate their loyalty.”
Continuing its pledge to bring its more than 8.1 million customers special programming events free of charge, next month DIRECTV, the nation’s leading digital TV service, will premiere Sting in concert, as he appeared at The Universal Amphitheatre in Los Angeles last October.
DIRECTV will roll out this Sting concert as part of its DIRECTV(R) FREEVIEW(R) event series to its high-power customers on Friday, March 3 and to its PRIMESTAR By DIRECTV customers on Saturday, March 11.
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Not content to rest on the laurels of his past accomplishments, Sting now moves relentlessly forward. Of “Brand New Day” and his current outlook he says, “I feel the millennium is very much a part of this record and as my strategy in life is to be optimistic, in art I want to be the same.”
The three-day showcase will feature a broad range of HBO’s originals including episodes of renowned series such as “The Sopranos,” “Sex and the City,” “Oz,” and “Arli$$”; movies such as “A Lesson Before Dying” and “Introducing Dorothy Dandridge”; comedy specials like “Chris Rock: Bigger and Blacker”; family favorites including “A Little Curious” and “Happily Ever After: Fairy Tales for Every Child”; and cutting-edge sports programs like “Real Sports with Bryant Gumbel” and “Inside The NFL”.
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