Hispanic Woman Entrepreneur, Barbara Ruano, Speaks at DMA Directo Days Conference in New York
April 29th, 2007
So you know that cable is more expensive and you want to go with satellite TV. But there are all these deals between DirecTV and DISH network. What is the difference?
Let’s first talk about DirecTV. They are the largest provider of digital satellite TV. The company services over 15 million customers nationwide and its DirecTV system offers 250 channels.
DirecTV uses well known companies to build its systems. Sony, Panasonic, and RCA, produce their satellite receivers. The DirecTV system includes an 18-inch dish, an integrated receiver decoder and a remote control. They have two broadcasting centers, one in Colorado and one in California and they transmit signals to five satellites.
Now let’s talk about DISH network. They are part of the larger company EchoStar and they are the fastest growing satellite TV company. DISH network services several million customers and adds at least 100,000 new customers on a monthly basis.
PlanetWoot is an award winning full-service Cross-Cultural Marketing Communications Agency based in Sunset Beach, California, which is100% independent and minority owned. From advertising, to direct response, the agency specializes in the Hispanic Market, but also reaches the General Market and serves as the Hispanic arm for those advertising agencies that need to provide Spanish language services to their clients. It is a small agency with the experience and the same high quality standards of larger agencies, without the overhead or high costs associated with such.
Both DirecTV and DISH network offer digital video recorders. The difference is in the type of recorder offered and the upfront costs. Installation times vary for both companies. Usually both companies can install within 24 hours, dependant on a few factors though.
So in terms of quality both companies are right up there. Both companies offer free products when you sign up as a new customer, provided you sign a minimum 12 month contract. Both DirecTV and DISH network offer free satellite packages. The free packages include an 18″ or 21″ satellite dish, up to five satellite receivers for your televisions, free professional installation of system, a video recorder (either a personal video recorder or TiVo), and, usually, a few months of free service. Depending on the time of the year each supplier will offer a teaser, like a gift or cash to attract people to sign up with them.