Viewpoint Creative developed the identity package for Discovery™ International’s newest network, “Turbo.”

Boston/Los Angeles (PRWEB) July 3, 2005 — Viewpoint Creative recently developed the identity package for Discovery™ International’s newest network, “Turbo.” “Turbo” is the ultimate “guy” network focused on the high-octane world of high-performance vehicles.

This design is all about adrenalin and the language of raw horse-power. Revving 3-D engines, soaring jet airplanes, and racing Formula One cars -– are all tied up with kinetic graphic cables rendered in a killer chrome and blue palette.

Says Tom Bik, Viewpoint Creative’s lead designer on the project, “Our focus was the object itself - the engines, cars, motorcycles and jets. Simple and Clean. We didn’t want to add a lot of distractions or unnecessary flash. In addition to the objects, fine lines were used to help convey the sensation of speed. The lines could also morph to create roads, bridges or simply function as motion lines.”

The target demo for the design is men 18 to 49. The package includes complete logo design, ID’s, style guide and grapic toolbox for both on-air and print.

Viewpoint Creative has done extensive work for the Discovery Channel and Discovery Networks International, working on the promotion, advertising and design of numerous network series and specials.

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include Discovery Networks, Court TV, Cinemax, Showtime, HBO, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, and AETN International®.    

For more information about Viewpoint Creative and its service please call 781-449-5858 or check out its Website at www.viewpointcreative.com.

Client:

Discovery
Local broadcast channels are included in new programming packages DirecTv is rolling out in Knoxville.

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